‘More meaningful, more timely and more valuable’ – this is how Microsoft sees advertising evolving. Microsoft are evolving too, changing their name from Bing Ads to Microsoft Advertising.
The company tells us to expect more advertising products with built-in AI, which is connected to your data and business via two mediums: the Microsoft Audience Network and Sponsored Products.
Growing for 100 consecutive quarters and reaching more than 500 million users, the Bing brand isn’t going anywhere. Rik van der Kooi, (corporate vice-president for Microsoft Advertising) states “it [Bing Ads] remains the consumer search brand in our portfolio and will only become more important as intent data drives more personalisation and product innovation”.
Anything Else That’s New?
Microsoft also announced ‘Sponsored Products’. These allow manufacturers to boost visibility and drive more traffic for their top products through shopping campaigns, therefore helping them achieve more for their products. However, this feature is in beta in the US only at the moment, so our UK clients need not worry about this just yet. We’ll let you know as soon as it can be used 😉
Just For Reference
- Microsoft Advertising has 500,000 advertisers
- Google passed 1 million advertisers in 2009
- Facebook has 3 million advertisers using stories alone