Grab your umbrellas, Tweetstorms are here…following the roll-out of the increased 280-character limit, last month Twitter announced the launch of their new feature “Threads” available across iOS, Android and Twitter.com.
“Threads” will allow users to post Tweetstorms, a series of tweets connected by one thread, allowing users to share longer forms of content.
Tweetstorms can be edited as many times as a user wishes before posting. A spokesperson for Twitter said: “We’ve made it easy to create a thread by adding a plus button in the composer, so you can connect your thoughts and publish your threaded Tweets all at the same time. You can continue adding more Tweets to your published thread at any time with the new “Add another Tweet” button. Additionally, it’s now simpler to spot a thread – we’ve added an obvious “Show this thread” label.”
The update comes after users were replying to their own Tweets to create a thread and post a longer stream of content when tweeting about a specific topic, event or a Southern Train related rant… (We’re looking at you @samthomasseo).
Each tweet within the thread, allows you the usual 280-character limit and media, such as gifs, images, videos etc. When you’ve finished one tweet you simply tap the + icon to add a new tweet to your thread and post all when you’re ready to post.
According to an article by Buzzfeed, Twitter’s move to allow users to post larger amounts of content is paying off, SocialFlow determined that tweets above 140 characters are being retweeted 26.52 times on average compared with 13.71 times for tweets of 140 characters and below.
What are your thoughts on Tweetstorms and have you posted one yet? We’d love to hear your thoughts!