Search Engine Optimisation: Benefits of SEO for Your Business

Have you ever considered the benefits of SEO for your business?

No matter what your business is, if you have a site then you need to be spending some time on optimising yourself for search engines. It’s a basic principle of digital marketing and it’s really not something you can afford to overlook.

It works.

Read on and we’ll show you what you’re missing out on if you’re not working with a complete SEO strategy for your business’ website.

Good SEO = Traffic = Conversions

The entire point of SEO is to increase the visibility of your website and it’s content through search engines.

Unless you’re in a remarkably tiny niche and putting out the best content around, you’re probably not going to rank without putting some time and effort into your search engine optimisation strategy.

Traffic is the basic currency of the internet. Without viewers, you may as well not have a website.

The math is pretty simple. No traffic, no potential customers.

All other factors aside, you have to have eyes on your product or service to make money with it.

SEO comes into play in almost every industry. Once people began to realize the power of digital marketing over traditional brands people got into it.

What does that mean for you?

It means you’re not going to rank high enough to matter without some time devoted to your SEO efforts.

The first page of Google takes somewhere between 71% and 92% of all of the clicks generated by the search engine titan. The second page takes up nearly all of the rest.

Think about it: when was the last time you actually went digging through a search engine beyond the first page?

SEO – search engine optimisation mindmap on napkin with cup of coffee

Increased Visibility Is Good for Branding

Everyone benefits from branding. For some people, their goal is to be the business that people think of when someone needs what they sell.

One of the best ways to do that is to repeatedly show up when someone is searching for a topic.

Even if they’re not a paying customer yet, sooner or later they’re likely to either buy something from you or recommend your business to someone else.

The more visible your business is, whether you’re an enormous firm, a small local shop, or purely online, the better the results.

SEO is one of the ways to do this. Many large brands have really comprehensive blogs that rank high on Google.

SEO Combines with Content Marketing

As time has gone on, Google’s obsession with the experience of their users has led to people ditching many of the old, bad habits which were used with ranking.

These days, SEO and content marketing go hand-in-hand. They’re almost inseparable, at least at the basic level of each. A blog is the basic part of most content marketing strategies and SEO plans.

It’s a one-two punch, and if you choose to hire a good agency for your SEO needs then you’ll end up with content that people want to read.

Content marketing is everywhere these days, with 53% of businesses using it in one form or another. It’s not something you can afford to leave on the table if you’re looking for success.

SEO can also boost more advanced content marketing efforts like YouTube videos, eBooks, and anything else which will make consumers think more highly of your brand.

It’s a perfect fit.

Snatching Mobile Users

Did you know that about 64% of searches hitting Google come from mobile users?

Most of us have a smartphone in our pocket, and it’s a convenient way to look things up while you’re on the move.

This is especially important for brick-and-mortar businesses. Many mobile searches come with commercial intent. People are often looking for a store or a restaurant to spend their money.

Without SEO, your business essentially becomes invisible to the 85% of people who are using their phones. You’ll still get business from word-of-mouth and possibly the occasional interested passerby but the majority of people are going to look online to find what they need.

The fact is that most of us assume that everything we need to find is sitting right there on Google and your web presence can make an enormous difference in the real world.

This goes for online businesses as well, even users with computers shop through e-commerce stores on their phones on a regular basis rather than going through all the hassle of getting their laptop out.

Think about the amount of impulse buying that occurs while people are waiting for the bus, lying in bed, or otherwise occupied while browsing their phones. Can you really afford to miss out on that?

Outranking the Competiton

If your direct competitors are using SEO, then they have a huge advantage over your business.

Remember all those statistics about visibility and front page clicks?

If the next-best business has a higher ranking than you in the search engines, chances are they’re going to be getting the lion’s share of the business. You’ll miss out on even more if you’re not actively engaged in SEO at all.

SEO is becoming more essential and less optional as time goes on. Bringing yourself to the top of Google is one of the most cost-effective ways to bring in business.

Start Now and Get the Benefits of SEO

Despite the amazing benefits of SEO, the whole process does take some time.

Your potential customers are waiting, and the sooner you get involved with a comprehensive SEO strategy, the better off you’ll be.

Search engine optimisation isn’t simple, however, which is why most people choose to outsource it to an agency.

If you’re ready to get started on building more revenue for your business than ever before, contact us and see if we’re the right fit for the beginning of your digital empire.

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