Social media initially started out as a way for family and friends to keep in touch with one another. Since it’s start over a decade ago, it’s proven to be one of the best ways for businesses and customers to stay in contact with one another.
What happens if you don’t consider yourself social media savvy, and aren’t sure what to do? You need to hire a social media marketing specialist to help grow your viewers and continue to generate interest.
Learn more about it’s best to have someone in charge of your company’s social media accounts.
1. It Allows You Time to Run Your Business
Running a business takes time and dedication. Although you know you need social media marketing to keep up with the crowd, it’s not your favorite thing to do.
When you have an expert working with you, you have the chance to delegate that work. This frees you up, allowing you to focus on the aspects of your business that you’re knowledgeable in, leaving the marketing to someone else.
2. A Social Media Marketing Specialist Knows the Best Times to Post
Social media time doesn’t run on your time. It’s been shown that there are best and worst times to post pictures, status updates, or connect with potential customers.
When you leave the posting times up to a social media expert, you’ll avoid working your business around these times. By having someone else who knows what the best times are to reach customers, you’ll rest assured posts for your company get out around optimal times without you taking time out of your day.
3. An Expert Can Keep Up With Social Media Changes
Changes in social media are common, with new sites cropping up all the time. They key to success is evaluating which sites are projected to have popularity among users and if this social media site is a good fit for your business.
Platforms such as Vero become popular in a few years time, but you don’t want to spend time deciding if you need to promote your company on there or not. Let a social media marketing specialist help you determine what allows you to connect best with customers, so you aren’t wasting your time on platforms that don’t pay off.
4. An Expert Can Accurately Target Your Customers
Targeting customers isn’t as straightforward as you’d like it to be. If you have a wide market, it’s sometimes difficult to understand where you’re going to have the best interactions on, and how often your customers make use of the platforms you connect on.
An expert can evaluate the data from your current social media accounts, and use that to determine what time of the day customers are on, and how often is necessary to post and interact.
By looking at who is posting, connecting with your company, and asking questions, an expert has the chance to drill down and find out who the real market is, and how to appeal to them.
5. Your Account Gets Monitored by An Expert
People sometimes get angry, leave upsetting comments, or lash out simply because they can on social media. It’s simply a fact of life, and shouldn’t always get taken personally.
If you’re busy running your company, you don’t have time to look at every comment or determine what’s going on everytime someone posts something. With help from a social media marketing specialist, you can rely on someone else to answer questions, calm angry customers, and even delete content that is upsetting to others.
6. You’ll Have Someone to Bounce Ideas Off
As you run your business, you may come up with ideas, giveaways, or other ways you can interact with customers. Before you execute your plans though, you want to check with someone else and see how well they’ll go over.
This is when it pays to have an expert running social media accounts. They can give you a thumbs up (or down) if they think your idea flies.
If you’re working on a contest or other such event to drum up interest, they’ll create a plan that counts down to the giveaway or event, thereby getting others interested.
7. All Your Social Media Has a Similar Voice
When you have several different social media accounts, you’ll want them to have the same type of feel and “voice”. This allows your company to sound uniform in statements and gives customers an idea of your company culture.
Marketing specialists who handle social media already know how important this is, and make an effort to ensure that all your accounts match in tone and writing style. This makes it easier to become recognised in your industry and develop a deeper relationship with your customer base.
They’ll gain a better understanding of the people behind the company, and become loyal to you over time.
8. You’ll Have Someone to Address Customer Concerns
Addressing customer concerns is an important part of a business, but it can take over your day if you aren’t careful. As people begin using social media for interactions and shy away from the traditional methods of calling or emailing companies, you’ll find them getting in touch with via your social media pages.
Allowing an expert to handle the interactions (or at the very least, direct them to you) saves you time, and brings the most important cases to your attention.
That way you aren’t filtering through tons of different messages trying to ensure you’ve answered them all.
No matter where you are with your business, if you want to get serious and have a strong presence online, it’s important to hire a social media marketing specialist. You’ll have time to focus on your work, and they ensure your company image matches while culling important questions and bringing them to you.
If you need help managing social media for your business, contact us. No matter what your needs are, we have the right solution for you.