There are more opportunities than ever to start conversations with potential customers than ever. Social media users will top 3.5 billion this year, so if you’re looking to raise brand awareness it’s the obvious approach to use.
It’s important to make sure that your social media branding is on point and consistent. If you’re looking for tips on brand building, then read on. We’ve got you covered.
1. Know Your Brand
Before you start trying to market your brand, you need to have a firm idea of the image you want to project that includes:
- Your brand name
- Your brand style
- Your mission and values
- Your target demographic
- Your positioning
It’s also time to take stock of what awareness already exists of your brand, this will help you prioritize your channels and decide how to brand your business.
2. Develop Your Voice
Once you’ve thought about your mission and values, and who you want to talk to, you need to decide how you’re going to communicate them.
There are also lessons to be learned on building brands from reality tv stars like the Kardashians.
Once you’ve decided on your voice, document it. Even if you’re currently a one-man band, if your brand building pays off, you might find yourself in a position to hand your social media off to someone else and you want to maintain that voice no matter who is behind the keyboard.
3. Be Unique
It’s always worth looking at what your competition is up to on social media, but don’t try and replicate it. Instead, take a step back and imagine what you’d think about their content. Is it good quality? Are they telling you something useful? What do you like, and what do you dislike? Once you’ve audited them, you’re better placed to decide what you want to do yourself.
If you try and emulate someone else’s style, you won’t come across to your followers as being authentic – and would you do business with a company you felt wasn’t being honest? The most powerful social media accounts are those that are trying just hard enough, not too hard.
4. Think in Color
Did you know that there is a branch of psychology known as color psychology? It’s the study of how different colors make people feel. It can have a huge impact on marketing; 90% of customers’ product decisions are made on color alone.
Your brand colors should reinforce your mission, values, and voice. When you have all these things combined, you have a strong brand to share with the world. Color increases your brand recognition by up to 80%, so make sure that you use it across every channel.
5. Choose Your Channels
Unless you’re a big company with a team of social media staff (or you pay someone to handle it for you) you’re going to have to prioritize which platforms you are going to use. Use your demographic research to guide you to where you are most likely to find your customers.
6. Be Consistent with Social Media Branding
Consistency is an important part of how businesses use social media for marketing. Having the same branding across all your platforms could increase revenue by up to 23%. Why? Because messages become more effective when they’re repeated.
You’ll probably have heard people say that customers need a see an advert a certain number of times before they act on them, but they need to know they are seeing the same thing. Having a strong brand that is easily identifiable will help with that recognition.
7. Post Consistently
For the same reason, interacting with your customers regularly by sharing new content is important. It’s better to post regularly, rather than to have a high volume of posts. Post as often as you have a reason to post; that could be several times a day, once a day or once a week.
Research has shown that certain days and times are better for posting than others. You can verify this by looking at your own analytics; when are you getting the most response to your posts? Make that your schedule.
8. Make Great Content
The mistake that many people make when creating content is to express what they want to say, rather than what their followers what to hear. Let’s say you’re a cabinet maker, and you’ve just bought a new chisel. You might be thrilled with it and its features, but do your customers want to hear about it? Probably not, unless it will enable you to create something new for them. If that’s the case, talk to them about the benefit to them!
Images and videos generally attract more attention than text, with images getting almost twice the number of views. Learn how to tweak images so that you get the best response to them, you can edit photos to a high standard using a simple smartphone app.
9. Consider Your Content
One effective way to build brands so they have authority is to create long-form content. Having a blog enables you to take in greater depth about what you do. If you can address a customer’s pain points, you’re creating the sort of content that they will want to share with others.
Most content management systems will automatically post updates about the new blog post to all your social media channels. With one click you can send out your information and wait for others to share it wide and far.
Call in the Experts
Social media branding is as much art as it is science. It’s putting together design, psychology, and statistics to create campaigns that help your company build a reputation or a following. The beauty of the internet is that it’s given everyone the tools they need to reach out.
But that doesn’t mean everyone has the time, or expertise, to really make it work. If you find yourself in that position and you’d like to talk to us about how we can help you to build your brand, get in touch today.