If you’re making plans for your next advertising campaign, you can’t forget mobile. After all, mobile devices already account for 48% of worldwide website traffic.
Your customers are already on their phones, browsing online for the latest products and deals. With mobile advertising, you can attract people to your business while they’re already online. Otherwise, you’re missing out on a big bulk of customers.
Unsure of where to start?
Keep reading to learn everything you need to know about mobile phone advertising.
Why Invest in Mobile Advertising?
Before we get to strategising, let’s talk about the benefits of mobile advertising.
Brand Awareness & Traffic
First of all, mobile ads let you target customers anytime, anywhere. Whether they’re at home on the couch or researching products at a store, mobile advertising gives you new opportunities to make a sale.
This allows more businesses to improve their brand awareness thru mobile advertising. As more people search for businesses from their phones, you have a chance to get in front of new customers.
Mobile advertising can even impact foot traffic into your store. Based on Google’s research, 76% of people who search on their phones for something nearby visit the store within a day.
People also compare products while they’re in-store to look for the best deals. With mobile advertising, you can appeal to these customers even when they’re not at home.
As you increase foot traffic, you’re also increasing traffic to your website, too. Either way, you’re giving brand awareness a boost! When you stay top-of-mind with customers, you’re also more likely to develop brand loyalty, too.
In addition to boosting brand awareness and traffic, mobile advertising also helps companies increase sales.
Mobile advertising allows you to target specific customers. If you know your audience based on interests and demographics, you can target these shoppers. Since these people already have an interest in your product or service, they’re more likely to become paying customers.
According to this research, 80% of mobile searches lead to a purchase.
With mobile advertising, you can target the right people at the right time—when they’re already in the mood to buy. This, in turn, allows companies to improve their return on investment, too.
As a result, your spending your advertising budget on a strategy you know will bring in new customers.
Types of Mobile Advertising
There are many types of mobile ads to choose from. Instead of simple, intrusive banner ads, you can now design different ads to appeal to your specific customers.
Social Media Advertising
By now, you’ve probably seen ads on Facebook, Instagram, and LinkedIn. Social media mobile advertising is an effective way to reach your customers when they’re on their favourite social media platform.
These ads all appear in a range of sizes and formats.
By choosing a range of different sized ads, you have multiple opportunities to display your ads. That way, you’re not restricted to one format or size.
With social media advertising, you can choose to target customers based on their interests and behaviours. That way, you can show your ads to the people most likely to become paying customers.
If you’re unsure about mobile advertising on social media, check out these benefits of Instagram advertising.
Search Engine Ads
Search engines like Google and Bing also have mobile advertising formats.
These platforms allow you to target people based on search keywords or behaviours. The more precise your targeting, the more likely you are to reach the right people. At the same time, you can also reduce wasted spending, too.
Like social media ads, you can choose from a selection of sizes to optimise your chances to reach customers.
More and more people are spending their time watching videos instead of reading content. Using mobile videos gives you the chance to draw people in, pique their interest, and turn them into a sale.
Both social media and search engine mobile ads support video formats.
How to Start Advertising on Mobile Devices
Now that you have a better understanding of mobile phone advertising, let’s start strategising.
1. Know Your Goals
First, determine your goals. These can include increasing:
- Brand awareness
- Website traffic
- Online sales
- Store traffic
Once you have a specific goal in mind, you can develop ads built to achieve these goals.
2. Know Your Audience
For a successful mobile advertising campaign, you need the right targeting. Determine who your customers are, the problems they’re facing, and what they’re likely searching. You can also break customers into groups based on:
- Shopping behavior
Breaking your audience down into specific groups will make it easier to create targeted ad messages. That way, you can appeal to the specific interests of each customer.
3. Building Ads
Choose a platform where you can build your ads, such as Facebook Ads Manager or Google Ads. Then, choose the type of ad you want to create. This can include:
- Text ads
- Animated ads
- Video ads
- Image ads
- Carousel ads
- Product promotions
- Gamification ads
When you determine which type of ad to create, don’t forget about your target audience. What will most appeal to them?
Make sure to use high-quality images or videos. These will help you stand out from another company’s mobile advertising.
It’s also important to consider how long your ads will run. In some cases, however, this can depend on your budget.
Test and Optimise
Once you have these details hammered out, send your mobile ads out into the world.
See which ones perform best. You can use metrics such as click-thru-rate and conversion rate to measure success. You can also use A/B testing to see what images or designs appeal to your customers.
Once you gather this data, start optimising. Improving your ads regularly can help you optimise spend. Otherwise, you’re wasting money!
Mobile Advertising Guide: Make the Most of Mobile
Ready to make the most of mobile? With mobile advertising, you can reach your on-the-go customers and attract new business. Now get to it!
Need help with your mobile advertising? Contact us today for help with your next project!