What to Look For in a London Marketing Firm

It’s estimated that there are around 977,000 sales and marketing professionals in the UK alone. You’ll have a lot of options if you’re looking for London marketing agencies, but finding the right one for your needs can be tough.

What can you do when the market is already oversaturated and you need someone to help you today?

If you’re looking for agency help in London, you’re in luck. We’re going to tell you everything you need to know to find the right agencies in the city.

Top London Marketing Agencies: What to Look For

Finding marketing agencies isn’t difficult, but finding the right one for your needs can be a challenge.

Overall, it’s important to give some thought about your end goals. What do you truly want the agency to accomplish?

Some people need an agency to help with their PR work. Others may be looking for someone that can help with email marketing or social media promotion. Once you have your goals in order, you’ll be ready to start seriously searching.

When you’re starting your search for agencies, remember to keep these values and features at the forefront of your search.

Financial Transparency and Clear Value

Any marketing agency that’s worth working with should be able to talk to you about your lifetime customer value (LTV),  gross margin, and lead to sale ratio.

They shouldn’t have a problem calculating the number of qualified sales qualified leads they need to generate before they break even and you turn a profit on investing in their services.

Marketing agencies that can’t share this basic financial information may not be an agency you should trust with your money or time. If they don’t know understand finances, how can they help you make money?

When you’re on the subject of finance, ask them how much revenue their leads bring in. A high number of leads can be impressive, but won’t be helpful if they typically spend small amounts of money.

Actual Customer Testimony

Reviews from former and current clients can give you a lot of insight into how successful the agency is and if they’re a good fit for your company.

The problem is that reviews are only helpful if they’re truthful and unbiased.

It isn’t uncommon for some agencies to use fake reviews to boost their reputation. Others may be using other unscrupulous SEO agencies to hide their bad reviews through blackhat techniques.

A trustworthy agency shouldn’t have a problem finding a person or two that’s willing to sing their praises. There’s nothing wrong with asking to reach out to someone to get an unbiased review.

A Stellar Team (You Can Meet)

Want to know a dirty secret about the new online economy? It’s shockingly common for companies to outsource work to people overseas to save money.

In some cases, outsourcing doesn’t matter. But it could have a dramatic effect on the effectiveness of your marketing.

How can someone market to people in the UK if they aren’t familiar with common cultural touchpoints? How will they know the best way to resonate with your audience if they don’t understand your culture?

If you want to make sure that you’re going to be working with high-quality professionals, just ask to speak with the person that will be responsible for your campaign.

Don’t be afraid to push for a phone call or an email exchange if someone says they’re unavailable to talk at the moment. You want to make sure that you’re actually working with someone that can handle your marketing needs.

Impressive Internal Marketing

The marketing agency you’re interested in working with swears that they’re experts in social media. Despite their claims of expertise, their own profiles are rarely updated and the content they post isn’t high quality.

They claim that they’re experts in building mobile responsive websites. When you open their website on your phone it’s almost impossible to navigate.

Good marketing companies should be able to demonstrate their expertise through their own marketing methods. If you aren’t impressed for what they’re doing for themselves, don’t expect stellar results from them.

Natural Curiosity

A marketing agency that’s eager to learn about your goals and business is an agency you want to work it.

An agency that markets on your behalf should know everything about your company. They should be eager to learn about your industry and business goals so they can craft on brand messages and target the right people.

If you speak with an agency representative that seems uninterested in learning about you or eager to rush through the meeting, you’ve just witnessed a significant red flag.

Your business should also be treated as unique. If you go with a niche company with expertise in your industry, they shouldn’t view you as a cookie-cutter client.

Work Fit

Are you the kind of person that likes to have in-person meetings? If you like to have that personal touch in meetings, you shouldn’t go with an agency that has a largely remote workforce.

Do you need an agency that can take an idea and run with it? People that like agencies with autonomy won’t want to work with one that needs to work very closely with clients.

Sometimes you can find an agency that can provide every service you need, but they may not be a good fit because of their work style.

Be sure to ask them how they prefer to work with their clients and don’t be shy about letting them know how you like to work.

Get Help Today

Now that you know how to find the best London marketing agencies, it’s time to take the next step and start reaching out.

We’re always here to answer any questions you have about marketing or our services. Contact us today so we can start a conversation.

In the meantime, learn a little more about marketing from our blog.

Do you want to learn about the latest digital marketing trends? Read our recap post about how people are handling digital in 2019.

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