Instagram launches In-App Shopping!
What is it?
An in-app shopping experience with Instagram had been extensively tested in the USA and has now been rolled out to a number of countries including the UK, Australia and Canada. But what does this mean to brands? Well, it makes it makes it simple for users to see your products, their price and then be driven straight to the storefront, allowing users to purchase directly from in the Instagram app.
Users can now tap on the tags to view the pop up containing the product name and the pricing of the item, then follow the link directly to purchase from the store, increasing the intent to purchase, saving time and sales.
Jim Squired, Instagram’s Head of Business has said the trial was a great success and that the tags have become very popular – “People come to Instagram every day to discover and buy products from their favorite businesses. We want to be that seamless experience. Whether it’s a local artisan, florist or clothing store, shopping directly on Instagram has never been easier.”
But what does this mean for brands?
Essentially this is a great opportunity to get more visibility on your products, more traffic to your website and ultimately MORE SALES!
Users that already engage with your brand and are likely to be in the brand ambassador stage, are already following you and engaging with your Instagram will find it easier to see your new releases, best sellers and special offers from within their Instagram feed!
Ultimately this is a very positive step for brands, and it will allow for more growth and give more exposure to your business. If you have a product based business, get shopping active on your Insta profile!
But what are the people saying?
Instagram shopping is a game changer
— Alice T-R (@aliceetr) March 20, 2018
All I know is that I’m gonna be doing a lot of damage w this Instagram shopping now
— kira. (@kirakeeton) March 20, 2018
So it looks the people are worried about the update as it will leave their bank accounts dry, which is a big positive for brands!