COL Blog Post – 2018: Key events and news announcements can help your brand get noticed
Whether you’re tasked with increasing social media engagement or raise the profile of a company on Google ranking, being aware of the news agenda can be an effective way to gain extra exposure for your clients.
The technique of monitoring the news and then thinking about how your client’s products or services can provide a great way to get some exposure for a brand in a media space they haven’t been in before.
For example, if you have a food client which usually features in the food and beverage press then providing comment about a recent food trend which is making the headlines by providing comment from a senior spokesperson can give your clients brand the keys to the doors of publications which they s wouldn’t have been considered for previously.
From the Russian election to the Royal Wedding and the World Cup, there is a whole host of activities already planned out which could provide you with a chance to raise their SEO profile by getting them unique links on exciting high ranking websites. Here is our hitlist of key events in February alone.
9th February – Winter Olympics commence in South Korea
13th February – Mardi Gras commences
14th February – Ash Wednesday
16th February – London Fashion Week begins
17th February – Random Acts of Kindness Day
21st February – The Brit Awards