How should businesses be preparing for 2018?
From the growth of Voice Search and Video Content to increasing use of A.I., 2017 has seen a number of exciting developments in the digital marketing sector, but what’s in store for 2018?
On Wednesday 20th September, Climb Online’s Director and Founder, Mark Wright, hosted a webinar revealing the “Top Digital Trends to Watch Out for in 2018,” including top tips on how you can create a winning marketing strategy for business success.
The discussion focused on Paid Search, Organic Search, and Social Media Channels, demonstrating how businesses can capitalize on digital’s latest developments to improve brand awareness, increase leads and annihilate the competition.
Click on the image below to listen to the webinar.
Our top takeaways include Google’s Mobile First approach, which will have a significant impact upon businesses web presence in late 2017 and 2018. Google will begin using a business’s mobile site, rather than their desktop site, to dictate their ranking in Organic Search. As over 50% of search queries come from mobile devices, it’s crucial that Google accommodates for these users, putting their user experience first. This will shake up how businesses view their mobile site, many still surprisingly viewing it as an afterthought.
A.I. is as relevant in 2018 as it was in 2017. We will see an increased number of businesses utilizing Chatbots; H&M and Sephora are one of many businesses currently using this technology to support their customer service departments. Chatbots provide an easy way for people to interact with businesses, to buy tickets for an event, get directions, see a menu, set up an appointment, or ask a common question. Chatbots will power 85% of all customer service interactions by the year 2020, and they will be responsible for cost savings of over $8 billion annually by 2022.
Meanwhile, in PPC…Google is providing data driven attribution tools, and making a move to kill last click attribution. This will increase or decrease the value of the channel and the campaigns. Better attribution will allow marketers to define the actual cause of the conversion, rather than just the last touch point, therefore ensuring that marketing budgets are more effective at driving sales.
Anyway, let’s allow Mark to do the talking. Click here to explore the most captivating digital developments in 2018 and get one step ahead of your competitors.