When it comes to advertisements, they influence 90% of customers’ decisions on whether to purchase a product or service. That means almost every single customer makes their buying choices based off of good advertisements.
Digital marketing is a whole new world for many people and making creative advertising is a must if you want customers to be persuaded to buy your products.
Keep reading for our tips on what you need to know for creative advertising in a digital world.
Social Media Advertising
Social media is huge especially when it comes to advertising. People are on their phones looking at social media constantly so creating social media accounts to advertise will be huge for your business.
This is also a great way for you to interact with current and potential customers. You should aim to answer any questions or concerns on your social media accounts within 24 hours. Having social media accounts for your business is a good way to show customers your personality.
On your social media pages, you will want to create shareable content. Don’t be the kind of company that begs for likes or retweets, but make sure you’re creating content that people will want to share. Having your followers share your content is an awesome way to get your name out there for their friends to see.
Advertising on Instagram is a great way to show off the different kinds of content you can create. You can post photos and videos of your products on your feed or on your story. So there are many different ways for followers to absorb your advertising.
Create and Promote Giveaways
Giveaways are a huge way to get people excited and interested in your brand. People love free stuff so hosting a giveaway is something lots of people can get on board with. When deciding on what type of giveaway you should make sure it is low cost and aligns with your brand.
The main goal of a giveaway is to get more people to engage with you and your brand. Make sure your contest rules have to do with following your social media and even reposting a post. This is how you will get more followers and even get a little bit of free advertisement.
But make sure you don’t require your followers to do too much to be entered into the giveaway. If there are too many rules and things they need to do, then most people will opt out of trying to win the giveaway. Keep it simple, fun, low cost, and make sure it aligns with your brand.
When it comes to creating your website, then you may want to look into hiring a professional. Graphic design is a great way to make your website more appealing to look at.
You will want to use striking visuals that grab potential clients’ attention and make them want to click on your website. Advertising is all about getting people to click and view your products.
Your website design is huge when it comes to digital marketing. You want to make sure that your website generates traffic and that traffic sticks around to buy something. So when it comes to creating your website make sure it loads quickly and is easy for people to navigate.
Use Social Media Influencers
You have probably seen many people who advertise products or services on their own personal social media accounts for companies. These people are called social media influencers and they are a great way to get people talking about your brand and what you have to offer.
Influencers use word of mouth to help sell your products to their followers. These people generally have a lot of followers and are very popular so people listen to and value their opinions about products or services.
When looking for the right social media influencer to promote your product you want to make sure that they align with your brand and its values. If your product is family-friendly, then you may not want an influencer who is constantly swearing or making distasteful jokes to advertise your products.
Right now, social media is the best place to advertise your products or services because it is where the people are. Using a social media influencer to help you get more clients is a creative and unique way to advertise.
Blog For You Website
Blogging is a unique and personal craft that can help generate more traffic to your website. On your company’s website, you have information that doesn’t really need to change. When it comes to people finding your website by searching, search engines usually promote websites that have new and fresh content.
Having a blogging component on your website can help to increase your traffic from search engines. It also helps you create new content so people will come back to your website.
Blog posts also help to start a conversation about your specific niche. You want people to talk about your brand or services because it is a great way to advertise.
When we talk about disappearing content we mean like stories on Snapchat that only last for 24 hours. This content can also be found over on Instagram and Facebook and you need to take advantage of it as soon as possible.
You may not be that interested in creating content that will disappear in 24 hours but this is where the people are. Stories are easy for potential clients to go through because they usually last about 10 seconds and they can click through a lot of them.
This kind of content is also very genuine and your potential customers will see that. There’s no reason to post overly edited, formal or boring content because it is only going to be viewed for 24 hours. Disappearing content is also easy for your followers to share with their friends which helps to advertise your brand even more.
Creative Advertising is Easy
Digital marketing is the best way for people to get familiar with your brand and want to purchase your goods and services. Making creative advertising strategies has become easier because there is so much that we can do on the internet.
If you’re interested in digital marketing for your company and getting better sales, then get started with us today and watch yourself grow.