PubliCon September 2019 Takeaways
27th September 2019Read More
// The Wood Norton
The Wood Norton is a luxury Hotel built in the 19th Century which beautiful interiors keep the French-style décor ideal for weddings, country weekend breaks, business events. With the aim of increase sales through room revenues or hotel and wedding enquires, in 2013 The Wood Norton started working with Mark Wright on their digital marketing strategy.
After the Senior Management team was impressed with the results achieved, when Climb Online launched they knew that by becoming a Climb Online client they would receive the same quality, industry leading service.
Our vast knowledge in digital marketing and our flexibility to work with any type of industry gave us the ability to achieve The Wood Norton goals and exceed expectations. Even though their main focus was on increasing sales, with our Paid Climber, Organic Climber and Social Climber strategies we helped The Wood Norton to build a strong profile and secure increased brand awareness within the Worcestershire and Cotswolds regions.
For three years, Climb Online’s services have been vital to the online growth of The Wood Norton – increasing direct enquiries, room bookings and sales and therefore reducing the spend through online travel agents as a result. The overall business has grown mainly down to the hard work and dedication we have put into the campaign.
52% reduction in the CPA
26% increase in the Impression Share
54% reduction in the Cost Per Click
Due to the successes of the paid search campaign we have implemented a Paid Social campaign with which has delivered a return on investment of 800% for bookings on weddings alone! We have continued with this strategy and are delivering month on month.