How we helped a 1890’s luxury hotel reach new levels of occupancy through a 360° online campaign.

// The Wood Norton

the vision

The Wood Norton is a luxury Hotel built in the 19th Century which beautiful interiors keep the French-style décor ideal for weddings, country weekend breaks, business events. With the aim of increase sales through room revenues or hotel and wedding enquires, in 2013 The Wood Norton started working with Mark Wright on their digital marketing strategy.

After the Senior Management team was impressed with the results achieved, when Climb Online launched they knew that by becoming a Climb Online client they would receive the same quality, industry leading service.

We like to build long term relationships with our third party suppliers, and immediately felt the Climb Online team to be knowledgeable and reliable with strong work ethic.

the insight

Our vast knowledge in digital marketing and our flexibility to work with any type of industry gave us the ability to achieve The Wood Norton goals and exceed expectations. Even though their main focus was on increasing sales, with our Paid Climber, Organic Climber and Social Climber strategies we helped The Wood Norton to build a strong profile and secure increased brand awareness within the Worcestershire and Cotswolds regions.

There is a clear culture at Climb Online, which is represented in the work ethic of all team members. Everyone is extremely knowledgeable, approachable and friendly, but most importantly they always present different ideas for how to improve our online presence, whilst achieving excellent results.

the result

For three years, Climb Online’s services have been vital to the online growth of The Wood Norton – increasing direct enquiries, room bookings and sales and therefore reducing the spend through online travel agents as a result. The overall business has grown mainly down to the hard work and dedication we have put into the campaign.

 

52% reduction in the CPA

26% increase in the Impression Share

54% reduction in the Cost Per Click

 

Due to the successes of the paid search campaign we have implemented a Paid Social campaign with which has delivered a return on investment of 800% for bookings on weddings alone! We have continued with this strategy and are delivering month on month.

 

We have secured a long-term working relationship with Climb Online, which has been built on hard work, results and trust – and we would, therefore, not hesitate to recommend the agency’s services.

the team

Laura Rios
Laura Rios

Laura Rios

People and Talent Coordinator

Jamie Beastall

Account Manager - SEO

We have overachieved the metrics set for paid social activity for our campaigns. We are now also able to easily and quickly implement our campaigns on to paid social channels to drive further engagement between consumers and our brand.

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