How we used video to grow Alana Spencer’s Ridiculously Rich Ambassadors

// Ridiculously Rich By Alana

the vision

After winning the BBC Apprentice in 2016, Alana Spencer launched Ridiculously Rich By Alana, her 50/50 partnership with Lord Sugar. When Alana was looking to launch the Ambassador side of the business, (an opportunity for people who are full of energy, passionate about food and enjoy selling to the public to have their own part in the Ridiculously Rich family); she tasked Climb Online to create an engaging video to encourage Ambassador sign-ups.

Creative Climber

Our Creative Climber service was utilised to produce this result for Ridiculously Rich By Alana.

Social Climber

Our social team utilised their savvy social skills of YouTube in order to optimise this campaign.

Video Production

Video content is certainly King, when it comes to increasing audience engagement.

the insight

Our analysis of the UK baking market showcased the types of social media Alana’s target audience were interested in. This knowledge allowed us to exploit YouTube as the best channel to get the word out about Alana’s Ambassador openings. The video needed to embody the Ridiculously Rich brand and showcase the benefits of being a Ridiculously Rich By Alana Brand Ambassador. It was essential for Alana to have a family feel to the video as that’s the relationship she shares with all of her ambassadors. The campaign was a UK wide campaign.

Climb Online are a fun young brand themselves and they got what I was trying to do. They went the extra mile and every video they have created so far has been exactly how I expected and incredibly professional. They are friendly, helpful and informative. – Alana Spencer, Founder

the results

We successfully secured 100 Ambassador Applications for the business and have since acquired a further 60 applications and counting. This has successfully led to Ridiculously Rich taking on 20 of these Ambassadors for 20 Regions.


the team

Mark Wright
Mark Wright

Mark Wright


Advert has enabled Ridiculously Rich to take on 20 regional ambassadors. Climb Online helped come up with and Create some incredible content for Ridiculously Rich’s YouTube page – Alana Spencer, Founder

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