How we Used Paid Social to Spread the Word of Real Cola

// Karma Cola

the vision

After a successful start in New Zealand, Karma Cola launched in the UK market in 2014. Communications output focused initially on traditional media relations activity, supplemented with organic social media. In 2017, Climb Online were appointed to help launch Karma Cola’s paid social media, with a strategic objective to help increase brand awareness of the ethical soft drink within their target audience in London.

We were looking for an agency which can handle paid social media campaigns for us given relatively small budgets and being able to quickly implement our paid media campaigns.

the insight

Market research showed brand awareness to be the highest in London for all three Karma Cola products (Karma Cola, Gingerella Ginger Ale and Lemony Lemonade). As their market audience are active social media users, we launched an extensive paid social campaign across three channels to increase brand recognition. The approach for the activity was driven by the interesting story of the brand, but also showcased the great taste of the product itself.

We have a really good working relationship with the team at Climb Online. They’re professional but also personable.

the result

Climb Online hit the campaign targets half way though the campaign and increased Karma Cola’s social following by 8% during the campaign. We also saw nearly 984k people engaging with the ads.

REACH 1.57 million

VIDEO VIEWS 1.85 million

COST PER VIEW £0.01

the team

Lotta Eloholma
Lotta Eloholma

Lotta Eloholma

Head of Social

Mark Wright
Mark Wright

Mark Wright

Director

Sophia Evans
Sophia Evans

Sophia Evans

Head of Branding and Design

We have overachieved the metrics set for paid social activity for our campaigns. We are now also able to easily and quickly implement our campaigns on to paid social channels to drive further engagement between consumers and our brand.

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