PubliCon September 2019 Takeaways
27th September 2019Read More
// Karma Cola
After a successful start in New Zealand, Karma Cola launched in the UK market in 2014. Communications output focused initially on traditional media relations activity, supplemented with organic social media. In 2017, Climb Online were appointed to help launch Karma Cola’s paid social media, with a strategic objective to help increase brand awareness of the ethical soft drink within their target audience in London.
Market research showed brand awareness to be the highest in London for all three Karma Cola products (Karma Cola, Gingerella Ginger Ale and Lemony Lemonade). As their market audience are active social media users, we launched an extensive paid social campaign across three channels to increase brand recognition. The approach for the activity was driven by the interesting story of the brand, but also showcased the great taste of the product itself.
Climb Online hit the campaign targets half way though the campaign and increased Karma Cola’s social following by 8% during the campaign. We also saw nearly 984k people engaging with the ads.
REACH 1.57 million
VIDEO VIEWS 1.85 million
COST PER VIEW £0.01