Turning in Fleets Insurance into the one stop shop for company car and multiple vehicle insurance

// Fleets Insurance

the vision

Fleets Insurance was launched in conjunction with one of Climb Online’s long serving insurance partners. Recognising the demand for fleet insurance and multiple vehicle insurance, the website offers a simple lead generation model to help companies get access to fleet insurance policies and save money on their cover.

Climb Online were given the opportunity to develop an SEO and PPC strategy to attract high quality leads from UK businesses looking for fleet insurance cover and generate a high ROI for the client.

As expected, Climb Online have shown a genuine passion for the job in hand, showing that they are masters of SEO and PPC and also adding effective design elements to the existing website.

the insight

Using our experience in online insurance, we looked carefully at the customer’s user intent, creating trust signals and strong calls-to-action on the website to maximise conversion. We developed several landing page templates for SEO – showing the search engines that each page is unique and not standardised. For our PPC campaign, we created bespoke landing pages to increase lead generation.

We have worked with hundreds of brokers and PPC specialists over the years and no one has ever achieved a cost-per-lead of £40. We have generated strong enquiries and quickly started to write policies – we are ramping it up big time over the next year.”

the result

 Climb Online’s PPC results have been exceptional, achieving a cost-per-lead of £40, which is significantly less than the industry average. The client was delighted with the quick success and has committed to additional ad spend long-term.

For SEO, the website is now on the first 2 pages of Google for around 20 terms, despite only a few months into the campaign. We are confident about securing page 1 positions very soon, including the holy grail term of ‘fleet insurance.’

 

the team

Heather Angell

Account Manager - Client Services

Mark Wright
Mark Wright

Mark Wright

Director

David Mendonça

Lead Senior Account Manager

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