How we achieved a 92% increase in visitors for bespoke suit company Fielding & Nicholson

// Fielding & Nicholson

the vision

Established in 2006, Fielding & Nicholson support British trade and offer bespoke tailoring with a contemporary twist. Initially an online only business, Fielding & Nicholson were looking to grow their customer base and expand to a physical location. Climb Online were briefed to create a digital marketing strategy around long term sustainable growth. As Fielding & Nicholson has offices in the same building as Climb Online, we were able to focus on the human touch and work closely with the brand from the start of the campaign.


Organic Climber was utilised to generate this result for Fielding & Nicholson.

Website Migration

As part of the SEO strategy, Climb Online completed a website migration.

Conversion Rate Optimisation

Climb Online implemented CRO in order to generate more enquiries on the website.

I popped into their office to see how they operate and was highly impressed by the quality of the setup. They show proactivity and positivity in everything they do and have a proven track record of getting results. Everyone has been helpful, displaying the ‘can do’ attitude which is essential in the modern working world. Ian, Director

the insight

We knew that the market was highly competitive, so we started by implementing a solid SEO strategy in order to increase the site’s organic ranking. With the right implementation Fielding & Nicholson started moving through the ranks for the selected keywords quickly. With the focus on growth, we worked very closely with Director Ian on developing the strategy, by implementing Conversion Rate Optimisation techniques on the website to increase online enquiries. We additionally worked on a website migration in order to improve the functionality of the site. The strategy Climb Online developed improved enquiries and the business continued to grow as a result.

Climb Online have brought a refreshing and young approach using the most up to date techniques, which has led to a big change in the sales the business makes. Magic! Ian, Director

the result

Climb Online have produced excellent results for Fielding & Nicholson including; improvements in traffic, site engagement, keyword rankings, conversions and as a result business growth. The work Climb Online have completed over the duration of the campaign has allowed Fielding & Nicholson to open their first showroom in East London’s Iconic Shoreditch, home to their expert bespoke cutter and highly skilled tailors. This has enabled Fielding & Nicholson to capitalise on footfall and improve overall brand visibility.


  • 60% increase in unique visitors to the website from Organic Traffic when comparing YoY
  • 92% increase in both visitors and sessions when comparing October 17 to October 16
  • More than 300 leads generated through the website within 10 months
    • and 200 of them generated only from Organic Traffic

the team

Mark Wright
Mark Wright

Mark Wright


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