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After the global success of the fashion brand Dickies in the US and globally, Dickies launched their new UK website Dickies Life, to dominate the UK market. Climb Online were challenged to gain visibility on the website from the ground up and on a national scale by increasing traffic to the website from an engaged and relevant audience.
Climb Online implemented a mid-long-term digital marketing plan to increase brand awareness, website traffic and sales over the first 6 months, as these were the client’s primary KPIs. Climb Online applied a holistic approach to the project, using both Organic and Paid Media to achieve Dickie’s set goals. The primary focus of the campaign was for Dickies Life to obtain a healthy ROI.
Our extensive knowledge within the online retail clothing market, launching new websites and digital marketing enabled us to produce a comprehensive strategy for Dickies Life, which we were confident would deliver results.
It was important to identify short and long-term goals for a new website like Dickies Life. Long term goals being SEO and short-term goals being PPC. We were confident that having both channels working together would result in a successful digital marketing campaign.
Climb Online successfully increased Dickies online sales and brand awareness in the UK market, which resulted in 100% growth in sales year on year. This has helped Dickies explore new markets and compete with other top retailers in the industry to become one of the leading streetwear online retailers in the UK.