How we got the skates rolling in the UK for Dickies Life.

// Dickies

the vision

After the global success of the fashion brand Dickies in the US and globally, Dickies launched their new UK website Dickies Life, to dominate the UK market. Climb Online were challenged to gain visibility on the website from the ground up and on a national scale by increasing traffic to the website from an engaged and relevant audience.

Climb Online implemented a mid-long-term digital marketing plan to increase brand awareness, website traffic and sales over the first 6 months, as these were the client’s primary KPIs. Climb Online applied a holistic approach to the project, using both Organic and Paid Media to achieve Dickie’s set goals. The primary focus of the campaign was for Dickies Life to obtain a healthy ROI.

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Paid Climber

Our PPC Perfectionists utilised a variety of techniques for this campaign.

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Organic Climber

Our SEO team optimise Alpha Card's website for humans, not algorithms.

Google Shopping

Our Paid Climber team optimise Dickie's products based on top performing categories.

the insight

Our extensive knowledge within the online retail clothing market, launching new websites and digital marketing enabled us to produce a comprehensive strategy for Dickies Life, which we were confident would deliver results.

It was important to identify short and long-term goals for a new website like Dickies Life. Long term goals being SEO and short-term goals being PPC. We were confident that having both channels working together would result in a successful digital marketing campaign.

We were impressed with the knowledge of the employees present during our initial meeting and felt that these people understood what we wanted to achieve and why. We believed that working together would give us the results we expected and needed as we began to build a stronger brand presence throughout the UK. – Mark Tapper, Head of Ecommerce, Dickies

the results

Climb Online successfully increased Dickies online sales and brand awareness in the UK market, which resulted in 100% growth in sales year on year. This has helped Dickies explore new markets and compete with other top retailers in the industry to become one of the leading streetwear online retailers in the UK.

the team

Dilen Patel

Dilen Patel

Senior Account Manager – Paid Media

Dele Orotayo
Dele Orotayo

Dele Orotayo

Junior Account Manager - SEO

Michael Bush
Michael Bush

Michael Bush

Head of Sales

We have grown steadily throughout the year we have worked we Climb Online. Our search visibility within the UK is much improved (primarily on brand as per the initial target) and we have established PPC campaigns which have delivered a solid ROI from the off We are now in a great position to look at further investment to strengthen the business even more in the UK as well as look at International expansion. Mark Tapper, Head of Ecommerce, Dickies

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