How we're helping Bridging Loan Hub become one of the most successful lead brokers

// Bridging Loan Hub

the vision

The Bridging Loan Hub was founded in 2015 and is a dedicated broker helping customers find bridging finance and other property related finance in the UK. Based in the centre of London, they take enquiry made via application or email and match customer’s requirements with the lenders. Finance is an extremely competitive industry with inflated cost per click and the target customers are sophisticated savvy investors in this industry. Climb Online were challenged to gain visibility on the top search results, generate relevant leads and a high ROI.

the insight

Our extensive knowledge of the finance industry and landing page optimisation enabled us to produce a comprehensive strategy for Bridging Loan Hub. It was important to identify the searchers’ buying intentions and buyer journey from the very beginning. We worked with the client to understand what matters most to their customers and then created landing pages based on scientific consumer behaviour studies with optimised design and clear call to actions.

The team at Climb Online are always so friendly and helpful – always trying to understand our business as much as possible. Working with Richard, Heather and Ying has really helped us grow our business and position us as a lead broker in our industry.

the results

Climb Online successfully increased Bridging Load Hub’s website traffic and leads in the UK market and the CPA decreased by more than 100% within 2 months. This has helped Bridging Load Hub to reach more customers in a lower cost per lead and increase their return of investment.

We have started to see daily enquiries come through which is allowing us to learn a lot about the types of customers and queries. In terms of PPC performance, Climb Online have significantly lowered our previous CPA by around 30% and increased our CTR from around 3% to almost 7%, making our campaigns one of the most competitive in the entire industry.