There’s nothing new under the sun. The fact of the matter is your business is competing with approximately 5.7 million other SMEs probably offering the same products/services you are.
You need to make your brand stand out from the pack. Finding the right PPC advertising firm is the first step. Read on to discover how to find the best PPC agency that can help take your brand to new heights.
Tip 1: Think About What You Want to Get out of the PPC Advertising Firm
The first step in finding a great PPC ad agency involves setting out the goals you want to achieve. These need to be clear right from the get-go.
Perhaps you want to launch a new product line or a new service that you were previously not offering to your customers. Maybe you want to build brand awareness and get more people talking about your company.
Perhaps you want to adopt a more effective way of getting your leads further down the sales funnel. In most cases, businesses just want to drive more sales and increase their revenue.
Tip 2: Budget: How Much Are You Willing to Spend
No two PPC agencies were created equal. How much money you can afford to spend will determine which PPC agency you’ll go with.
The right agency will work with what you have. They’ll help you determine how much you should spend on your ad campaign without killing your ROI.
Tip 3: It Should Have a Performance-Based Pricing Model
You’ll want to find a company that uses a performance-based pricing model. The arrangement would be that you pay the agency based on the number of leads they generate.
A good agency would not just take this at face value. They’ll ensure that they generate high-quality leads for your business. You’ll be able to tell based on the conversion rate.
Remember, it’s all about quality over quantity. If your leads are skyrocketing but your conversion rate is dipping, then you know the agency you’re working with isn’t a good fit for what you’re hoping to achieve.
Tip 4: It Should Be Transparent About Where Your Monthly Ad-Spend Is Going
If you come across an agency that tells you it’s billing you based on a percentage of what you spend monthly on your ads, then you know you’re dealing with a stand-up group of people. You’ll be able to easily keep track of how much a successful PPC is going to cost you.
This model incentivizes the agency to expand your monthly PPC budget rather than trying to drive costs down for you. That way you can trust them to do their best to achieve your business goals.
Tip 5: Pick an Agency That’s an Expert in Implementing a Specific PPC Strategy
You want to work with an agency that’s a PPC leader in its niche market. Some companies are experts in B2B (Business to Business) marketing while others are well-versed in B2C (Business to Consumer) marketing.
Depending on the type of customer your brand targets, the two PPC marketing strategies are completely different. What works for B2B might not work for B2C.
A B2B PPC marketing strategy, for instance, might be willing to pay more to acquire one customer. This is because the business is more concerned about the LifeTime Value (LTV) of the customer which is significantly higher than customers acquired in B2C PPC campaigns.
Tip 6: Pick an Agency with an Open Door Communication Policy
Great communication mitigates the potential for conflict and miscommunication. This is arguably the most important factor you need to consider if you hope to gel with the agency team and trust them to deliver on your expectations.
Go with a company that gives you a dedicated strategy manager who will be your main point of contact. Dealing with multiple people on a team can be cumbersome.
Find an agency that sends you frequent reports on the progress of your campaign. It should also have fast turnaround times for making any tweaks you request. If the agency can’t deliver on these, you’re better off going in a different direction.
Tip 7: Do a Background Check on the Agency
Bad news spreads fast. Take the time to research an agency before you settle for them.
Ask them to provide proof of successful PPC campaigns they’ve run in the past. Go online and find out if there are any testimonials and positive reviews to back up their claims. Use the information you’ve gathered to narrow down your options.
Tip 8: Find out What Type of Bidding Strategy They Use
Have you heard of smart bidding? It’s a PPC marketing concept that refers to Google Ads automated bid strategies.
The auction-based bidding technique uses machine learning to optimize lead conversions. The best PPC management companies use this strategy as opposed to traditional manual bidding methods.
Tip 9: Ask for Google Ads Certification
Before you settle on a PPC Ad agency find out if they have Google Ads certification. Top pay per click agencies has it.
It’s a no-brainer considering the fact that your ads will be running on the Google platform. Having this certification means that they understand to effectively create and deploy PPC campaigns that’ll give your brand some traction. A certified agency is likely to do a better job than one without.
The Bottom Line
With all the PPC agencies out there promising to deliver the sun and the moon to you, it helps to have something concrete to go on. Use the tips discussed in this guide to separate the wheat from the chaff and get the best PPC advertising firm to take your brand to the next level.
Are you looking for a result-driven digital marketing agency? Contact us today to discuss your vision for your brand.