There are over 200 million active websites on the internet. That’s a huge amount of competition for traffic.
The only way to compete in such an overabundant marketplace is to stand out from the crowd.
How can you achieve this without some killer marketing ideas?
With our simple marketing ideas, you can skyrocket traffic to your website and boost your sales like never before.
Keep reading to find out more about marketing your website, with our 9 simple marketing techniques to improve your traffic and sales!
1. Focus on Your Target Audience
One of the first lessons of marketing is to know your audience. This is no different when it comes to digital marketing.
You need to consider your target audience at every stage of your marketing strategy.
Ask yourself difficult questions about what your ideal customer looks like? What motivates your perfect customer? What problems does your target customer experience?
By understanding who your target audience is, you can take steps to focus your marketing strategy on appealing to your customer base.
2. Make Use of Social Media
Social media networks are no longer to simply enjoy chatting with friends and family.
Nowadays, social media is central to any effective digital marketing strategy. The best part is that it’s absolutely free to use.
By harnessing the power of social media channels, you can reach out to your target audience to promote your website.
There are many different social media platforms to choose from Facebook to Twitter to Instagram to LinkedIn to Snapchat.
It’s almost impossible to effectively cover every social media network. Instead, you have to concentrate your efforts on the one that makes the most sense for your target audience.
For example, research shows that young people are much more likely to use Snapchat. Whereas, if you want to build your business network, it’s best to focus on LinkedIn and Twitter.
3. Search Engine Optimisation (SEO)
SEO techniques allow you to boost your ranking on SERPs (search engine results pages). The higher your website ranks, the more likely users are to click on your website. In fact, over 33 percent of traffic goes to the number one spot on SERPs.
There many different ways to boost your ranking from simple tricks to significant investments in your website.
The best place to start is with the most commonly searched for keywords and phrases within your niche. If your website is full of the keywords your target audience searches for, you’re onto a winner.
4. Make Great Content
The days when you could produce poor-quality content jam-packed SEO-optimised keywords and phrases are over.
Google’s algorithm boosts websites with high-quality content that your target audience actually wants to read. That’s why if you want to improve your traffic you have to start creating content that engages your audience.
It’s always good to have a variety of different types of content available on your website. You can include videos on Youtube, blog posts, infographics, podcasts or images.
5. Great Web Design
If you want to get website traffic you have to have an outstanding web design too.
Many people assume that a well-designed website is simply a website that looks great. Of course, it’s important to create a website that catches the eye. But it’s also essential to have a responsive website.
What’s a responsive website? It’s a site that adjusts according to the screen size, it’s easy-to-navigate and it’s speedy.
With a great web design, your users are much more likely to stick around to browse your content.
Link-building is the cornerstone of any successful SEO strategy. This includes both internal to other web pages on your site and external links to other websites.
Internal links improve the user experience by allowing people to find the web pages they’re looking for. It also helps you to direct traffic to the web pages that allow you to make conversions.
External linking relates to your SEO strategy. By back-linking to quality websites, you increase the probability that they’ll link back to your web pages.
Google monitors links because the algorithm views your links from quality websites as a reference for your website. By linking to another website you’re endorsing the content on that website. You can find out about your current link-building status with Google Search Console ‘Link to Your Site‘ tool.
7. Device User-Friendly
Did you know that nearly 60 percent of Google searches come from smartphone devices now?
The days when most searches came from desktop computers are over. Nowadays people use a tablet in the morning, a smartphone on their way to work and a laptop when they got to work. It’s not even 9 am and many people have already searched Google on multiple devices.https://www.google.com/analytics/#?modal_active=none
That’s why it’s essential to make sure your website is smartphone friendly. There are two reasons it’s especially important.
First of all, Google boosts smartphone-friendly websites and penalises websites that don’t accommodate a range of devices.
Secondly, people don’t stick around for long if they can’t browse on the go. In fact, over 72 percent of users report that they would leave a website if it was slow and dysfunctional.
8. Utilise Google Analytics
How can you make decisions about your digital marketing needs without all the available information and data?
With Google Analytics, you can find out everything you need to know about what’s working, and what could be improved.
If a specific web page is especially popular among your audience, this should inform your marketing decisions.
9. Learn From Your Competition
There are always things to learn from your competition. Make use of programs, such as BuzzSumo, to find out what’s working for your competitors.
You can follow your competitors on social media to find out the kind of topics they’re talking about.
You can also check out the kind of links they have on their websites. This can serve as the foundations of your link-building strategy.
Marketing Your Website
With these 9 simple ways of marketing your website, you can start boosting traffic to your website now.
Do you want to find out more about digital marketing techniques?
Climb Online we are a mixed bag of data heads, creative cats and content kings, set on delivering measurable results for business across the globe.
Our specialities lie in the domain of SEO for businesses, social media management, paid media management, digital branding and more.
If you’re looking to grow your business in a within the digital sphere, then Climb Online will get you there.