Are you considering implementing video marketing in your business?
Video marketing has become one of the most effective marketing strategies for brands to increase sales, drive traffic and promote their brand. In fact, brands using video marketing report getting 66% more qualified leads per year.
Considering how easy it is to get started with video marketing, this tactic seems like a no-brainer.
If you’re developing a content marketing plan for your business, you’re going to want to pay special attention to video marketing. We are touching on the nine most astounding benefits of video marketing and how it can and will help your business.
1. People Enjoy Watching Video
First things first, people genuinely enjoy the process of watching a video.
Why, you ask?
Videos appeal to two very important human senses: our visual senses and our auditory senses. As people, we enjoy being stimulated by movement and by sound. This is exactly what appeals to us about engaging with a video.
As compared to reading texts, consumers generally find that watching and listening to an informative video is easier to comprehend and hold our attention.
When consumers can watch your video and learn something at the same time, it’s killing two birds with one stone. In fact, 43% of consumers even reported that they desire seeing even more video from their favorite brands in the future.
2. Video Helps You Rank on Google
By incorporating video onto your site, it allows visitors to remain on your site for a longer period of time. This longer exposure on your site builds trusts and signals things like Google that your site has worthwhile content.
In fact, a brand is 53 times more likely to rank on Google if their website contains video. This can even include a short, 30 second clips that introduce your team or your idea.
Having a more powerful rank on Google helps to increase brand awareness and bring more traffic to your website.
3. Video Marketing Establishes Trust and Familiarity
It’s safe to say that trust is one of the most solid foundations of sales.
In order for consumers to value your idea or your product, they need to first establish trust in who your company is.
A firm way to built trust from strangers is to provides them with a video that allows them to see your face, hear your voice and register that you are more than just a product or idea.
The fact is simple: people like to see the face behind the brand. The more people see your face, the more they begin to built trust and register your face as an acquaintance rather than a stranger.
4. Video Marketing is Easily “Shareable”
These days, social media makes it exceptionally easy for brands to post their video content.
From here, all it takes is one person to click “share” on the product for the video to begin to repopulate.
Brands can initially have friends and family “share” their videos on their social media pages. From here, more and more people will naturally begin to share that same video. As that video continues to be shared, your product or idea may naturally expand to the eyes of thousands of viewers.
By creating one simple and relatively quick video, the video could surface the screens of countless new consumers.
5. Videos Help Explain a Product or Idea
Explainer videos are some of the most popular marketing videos online.
Explaining a product or idea is a simple way of creating a video without the worry of writing a strict outline.
A short video clip that explains a product or idea generates trust in the audience and increases the likelihood of conversion. In fact, 77% of consumers report that an explainer video encouraged them to purchase a product they were otherwise unsure about.
For more difficult concepts or ideas, try an animated video. These videos can often simplify an otherwise difficult concept and provide understanding to the audience.
6. Video Can Boost Sales
Video can be the difference between a consumer buying your product and a consumer moving onto the next website.
The fact is, having a product or idea accompanied by a short video documenting the product is always a bonus. It helps the audience see the product/idea in what feels like real life and better gauge how it may better their lives.
Remember, vision is our most dominant sense. The more consumers are able to see a product, the more they will feel naturally inclined to purchase the product. Seeing the product on video allows the consumer to feel a higher sense of trust in the product.
7. Video Is Engaging and Simple
Sometimes even an attention-grabbing headline has trouble keeping readers engaged. The fact is, people are busy and have trouble remaining engaged in articles.
Instead, short videos have the ability to keep even the busiest audiences entertained and properly engaged. Where a reader may have quit reading an online article explaining your product, they are more likely to remain engaged with a video from start to finish.
The trick is to get your idea across to your audience in the most simple way possible. Video is quick, easy to consume and allows the audience to feel as though they are taking a break and being entertained.
8. Video Appeals to Mobile Users
Did you know that 90% of consumers watch video on their mobile phones as compared to their desktop or laptop computers?
The fact is simple: consumers now prefer to stay connected on the go. And, considering the increasingly high volume of consumers now using smartphones, it’s clear mobile video is a worthwhile strategy.
Let’s consider that 92% of consumers ages 18-29 own a smartphone. Considering this number is continuing to increase, your mobile video audience also continues to grow.
If there’s one thing all marketing professionals can agree on it’s that we need to go where our audience is.
9. Video Marketing is Becoming Easier
As more online tools become available, video marketing is becoming more widespread and more available.
In fact, you can get started with video marketing more simply than you might initially have figured. In fact, with the use of a smartphone and a few key pieces, you’re all set to make your first video.
Exploring The Benefits of Video Marketing
Video marketing is a simple, yet effective means of generating business and exposure for your brand. With the above advantages, it’s clear that the benefits of video marketing are undeniable.
A simple video input on social media can generate thousands of shares in just a matter of days. With these shares comes more exposure for your brand and more followers.
Begin by filming a short, thirty-second clip that explains your brand. Finalize the video by encouraging your audience to follow along. You can even offer a contest that will help to generate likes, shares, and followers.
What are you waiting for? It’s time to start filming!
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