The social media landscape is constantly changing. This can make it hard to stay on top of the latest social media trends, but it’s extremely important to try and do so if you want to stay ahead of the game and continue growing your user engagement.
If you want to stay up-to-date with the latest social trends, you have to try and figure out what people are doing now and how that trend will evolve with time. You may not be able to see into the future, but it never helps to try.
With 2020 just around the corner, here are seven social media trends to pay attention to.
1. Learn to Use Ephemeral Content
One trend that really took on over the past few years is ephemeral content, more commonly known as “stories”. This arguably began with the rise of Snapchat but has since spread to pretty much every social media platform out there, including Facebook and Instagram.
Stories offer a new way to market a service or product and connect with your audience in a way that feels more personal than a public post. Stories come and go, so not everyone will get to see them. It adds a sort of exclusivity to the post.
Reports say that marketers are jumping on the story game, so you should too.
2. TikTok Is a Sleeping Giant
TikTok has come a long way in the social media world, and it’s not going anywhere any time soon. A report from Fast Company claims that users spend an average of 45 minutes per day on TikTok, more than people even spend on Facebook. That’s a lot of traffic, and much of the site is without advertising.
In 2020 you’ll see a lot more companies and influencers advertising their brands through the platform. TikTok caters to users’ want for short and fun content that they can digest in seconds at a time, making it perfect for advertising.
No matter what you think of the platform, TikTok will only continue to explode in 2020.
3. Organic Reach Will Keep Declining
It’s harder than ever to gain organic reach from Facebook and Instagram today, and this trend will continue into 2020. Consider Facebook, where organic growth potential declined from 16% in 2012 to just over 2% in 2015. That means a lot of companies and influencers are paying to get seen than ever before because, well, they need to to keep up.
Instagram has already made strives to stifle organic growth, including changing how posts show up on user feeds (from chronological to your likeliness to interact with a post). This means a page that isn’t boosting is much more likely to be buried by the algorithm.
If you don’t want your posts buried by the algorithm, it might be time to consider marketing your brand.
4. It’s All About Videos
We’re already seeing videos take over every social media platform, and there’s no reason to believe this trend won’t continue into the new decade.
Your Facebook and Instagram feeds are likely full of videos, and companies are employing more and more tactics to make these videos easy to watch. Most social media platforms have employed auto-play, and more companies are catching on to the use of subtitles so that people can watch their videos wherever they are without sound or headphones.
You can do a lot with a video, even a short one like those found on TikTok or Instagram Stories. They’re more entertaining and more content-rich than images or text. Don’t miss out on the video boom of 2020.
5. Likes Are a Thing of the Past
Instagram has been toying with the idea of removing visible likes for a while now, and have even been testing the feature in various countries over the last year. They’ve recently decided to bring these tests to the US, and it’s looking like it very well could become a permanent staple of the platform.
This is likely a move to get more Instagrammers to pay for reach, especially considering that the studies so far indicate that users are losing likes when their followers can’t see the number. If that’s the case, we may likely see other platforms take on this trend.
6. Location, Location, Location
Location-based or geo-targeting isn’t a new trend, but it’s one that only seems to be on the rise. This means using location-based advertising tactics based on who’s interacting with your posts and where they’re from.
Social media platforms are employing further options for advertising based on location, allowing you to advertise to specific locations more aggressively. Depending on your business, this can make a huge difference to your interactions.
7. The Podcast Boom
Podcasts have exploded in the last decade and continue to thrive. In 2020 we’re going to see even more podcasts coming out of the woodwork, and we may even see social media companies pioneering their own podcasts.
Right now podcasts are lacking a real social space for discussion and sharing of the format, but it’s only a matter of time before companies pick up on the popularity of the format and start marketing toward podcast listeners.
The Importance of Jumping on Social Media Trends
It’s hard to say definitively what trends will catch on in 2020, but by looking at social media trends of 2019 we can make some good estimates. Social media will only continue to be the main discourse of the people of today, and how it grows depends on how people use it.
If you want to help shape that discourse and engage with those desires, pay attention to the trends above and you’ll be a step ahead of the competition.
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