2018: A Digital Recap & Hello 2019!

2018 has definitely been an interesting year for the digital world with all data breach scandals and the rollout of GDPR, the launch of IGTV and much more.

However, as a result of this, we believe the average digital citizen now is demanding more out of brands. Gone are the days when giving your customers “buffer-face” was acceptable as now users are expecting a frictionless experience from their beloved brands. It is now a known fact that you will lose a big chunk of potential customers if your mobile site speed is, well, not speedy enough. This also includes being approachable and responsive when required.

via GIPHY

Shorter Attention Spans & Chatbots

As our attention spans get shorter and shorter, brands need to get savvier about how they communicate with their customers. “But how on earth do we keep up with all of the DMs and Tweets we get in every day”, you ask? The answer – AI. Chatbots have become increasingly popular on social media platforms for a reason – they will answer your FAQs, they will nurture your leads and qualify them, and they’re making sure that your replies are always professional.

via GIPHY

Personalised Content

There are also other ways to increase the personalisation of your content creation to your audience. For example, give your audience a voice and let them tell you what they want to see more of by creating a poll on Instagram Stories. Are you making it easy for your followers to buy directly off your Instagram post? Are you analysing your blog’s dwell rate by piece of content or the view times of your videos?

via GIPHY

We Challenge You!

We challenge you to think about how you can add value to your followers’ feeds and your customers’ experience in 2019.

If you’re looking to redefine your digital marketing in 2019 contact our friendly team today!

Related Posts

How to Pinpoint Your Target Market

5th June 2019

Read More

Watch Out Google, Microsoft Is Coming

30th April 2019

Read More

CLIMBCON: Creating A Business Event Buzz! – Part 1

29th April 2019

Read More

The Christmas Ad Battle

18th December 2018

Read More

“Stop sending me emails!!” – Email Marketing Mistakes Killing Your Campaigns

16th November 2018

Read More

A Week in the Life – Work Experience at Climb Online

2nd October 2018

Read More

Instagram