If you spend any amount of time researching digital marketing, you’re probably tired of hearing about how important a business blog is. It’s true that a blog is vital for your site’s success, but we get it: you’re sick of the broken record.
If you’re like many companies, you listened to that advice and started a blog on your site. Now you have another problem: that blog isn’t getting the magical results you expected.
In truth, there are plenty of ways to make your blog more successful. Try these tips to boost your bottom line.
Tips for a Most Successful Business Blog
You can turn your blog into serious revenue if you know how. Start with these value-boosting tips.
1. Write to Your Clients
That sounds like an obvious statement, but you might not be writing to your clients as well as you think. Take a moment to picture your target audience. What are they most concerned about? What are their goals?
Use that information to come up with blog topics and to write the content itself. Your customers don’t have the same niche knowledge you do, so avoid using too much technical language.
Make sure your writing appeals to and engages the customers too. Write in the first person and second person point-of-view so you’re speaking directly to the customer. Write in a casual, conversational tone that will keep them interested.
2. Write with SEO in Mind
Knowing that your customers are your top focus, you still need to consider search engine optimization as you write. Make a list of target keywords for every blog you write. Include them in the content where you can as long as it sounds natural.
You can even use your keyword research to guide your topic selection. Maybe you’re a business consultant and you see that keywords about recruitment have high search volumes. There’s your next blog subject.
3. Think About the Questions Your Clients Ask
Having trouble thinking of great blog topics? Use your existing customers.
Start taking notes on the questions customers ask you most often. Think about those conversations you have over and over with customers. This tells you what type of information your customers want and it makes for great blog topics.
If you have other employees who interact with customers, ask them the same thing. Your reception staff will be able to tell you what questions customers call about most often.
4. Mix Up Your Format
You want customers to learn that you consistently produce high-quality blogs. That doesn’t mean your blogs all have to have the same formats.
While your tone should remain consistent and on-brand, use a variety of formats for your blogs. Some can be standard text-focused blogs but add some blogs that feature infographics and others that feature videos.
5. Break Up the Blocks
Remember when you were in school doing your reading assignments and you groaned every time you saw a page that was a solid block of text? Even if it’s information you want, there’s something about a block of unbroken text that looks uninviting.
Your blog readers feel the same way. Appeal to them by breaking up your text with headings and subheadings. Take a look at this blog for instance. The numbered subheadings make the content easier to skim and to digest.
6. Spread the Word Socially
One of the largest mistakes companies make with their blogs is overlooking the tools at their disposal. Your blogs make for fantastic social media fodder, so why not use them?
Every time you write a new blog, post it on all your social media profiles. Encourage your customers and employees to share the post on their profiles too. This offers you an easy SEO-building backlink while also spreading through the digital sphere and getting more visibility.
7. Hire a Professional Writer
Everyone assumes that if they know about something, they can write about it. That’s not necessarily the case.
For your blog to be successful, it needs to have valuable content but it also needs to be written in an engaging way. A professional writer can take your notes on any given subject and write it in a way that’s powerful, interesting, SEO-friendly, and sales-driving.
8. Deliver Your Blogs to Inboxes
Remember when we mentioned missing out on tools you already have? In addition to social media, your business email list falls under that category.
If you’re already using email marketing, start highlighting your blogs in your marketing emails. Send out e-blasts to announce your new blogs or include a “latest blogs” feature in your regular newsletters.
You might say, “Those emails go to existing customers and we want new customers.” Keep in mind that the more views your blog has, the higher it will appear in search engine results. Those views from existing customers can pull in new customers while also driving existing customers toward new purchases.
9. Size Matters
The most important factor for your blog is that it’s engaging, authentic, valuable content. Still, you do need to consider the blog’s length too.
The average content length for pages on the first page of Google search results is 1900 words.
Does this mean you need 1900 words to get onto the first page of Google results? Not necessarily. However, 1900 words give you far more room to write in-depth, valuable content and to include a variety of keywords than 300 words do.
10. Keep It Regular
One of the most important ways to make sure your business blog is successful is to keep posting on a regular basis. One blog every month or two is better than nothing, but a weekly blog is best.
It’s a good idea to make a content calendar. This helps you plan your topics in advance so they fit into the big picture. It also ensures that your blog doesn’t get lost from your busy to-do list.
Getting More Bang for Your Buck
We won’t lie to you: maintaining a business blog can be a time-consuming endeavour. With the tips above, though, you can ensure that your work gives you as much value as possible.
If you prefer to hand over your blog to knowledgeable professionals, contact our digital marketing experts today.