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The Brief

Be Wiser Business Insurance approached us to redesign their website and provide SEO to boost their Google search rankings

Be Wiser Business (www.bewiserbusinessinsurance.co.uk) is a leading broker for business insurance and liability cover in the UK and is part of Be Wiser based in Hampshire.

Following our success for their sister site Call Wiser, we were asked to redesign their existing website to help make it more user friendly and driven for conversions.

As the website was not ranking for any keywords at all, we combined the design changes with an SEO strategy to help the site rank on Google for a number of related search terms and generate a flow of natural and high quality leads. 

Goals

  • 1

    1 Improve

    Improve the site’s current design, user experience, customer journey and optimise for conversions.
  • 2

    2 SEO

    Increase Be Wiser Business’s visibility on Google’s natural search listings
  • 3

    3 Sales

    To generate high quality leads for Be Wiser Business

Our Approach

We worked with Be Wiser’s in-house development team to create a fresh-looking website that is SEO friendly

The fresh website design was built with SEO in mind. We agreed the target keywords with the client beforehand and arranged the layout based on the most important landing pages such as business insurance and public liability insurance.
Each landing page was optimised to include welcome videos, images and well-researched content, providing a modern and strong user experience. A responsive design was implemented to ensure all users are able to access the information and make enquiries on desktop, mobile or tablet.

Our Results

We have achieved a lower bounce rate, increased time on the site, strong SEO results and more conversions.

For search engine optimisation, BeWiser currently has 60 keywords ranked in the first three pages of Google:

  • 9 keywords in positions 1-10

  • 17 keywords in positions 11-20

  • 34 keywords in positions 21-30

Source: SEMrush and AWRcloud – updated 05th May 2016

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