How we used digital marketing to make a print company go global.

// Alpha Card

The Vision

After predominantly focusing on a UK market, Alpha Card Compact Media were looking to launch their products globally. Climb Online were challenged to drive traffic to their new website, and ultimately increase sales. Alpha Card had experienced poor results from previous agencies and enquiry levels were suffering, particularly on their German site.

Our enquiries from our German website were suffering, even though we were still on page one for the UK site. We were looking for a new partner and wanted to find one that was credible and hungry.

The Insight

Our analysis of the global print media market showcased the gap in the market for Alpha Card’s products. We were able to exploit these using different channels of marketing including; Paid Media, Social Media and Search Engine Optimisation. There was a need to drive brand awareness and generate sales and the mix of marketing strategies enabled us to reach a wider audience.

“What is clear is that COL is a growing team of top quality people focused on delivering success for their clients and we have increased our overall spend by over 300%.”

Alpha business cards

The Results

We have successfully globalised the Alpha Card brand, which have now turned into orders and repeat orders.

“What it has done is helped us identify new and potentially lucrative markets both domestically and for our export business.

In the last 12 months over 30% of orders were from new clients and of these 80% were from the web. We have a very high repeat order rate so we would expect a large proportion of these new enquiries to be retained clients.”

How would you describe Climb Online?

“If I was being serious I’d say a successfully symbiotic partnership, but it’s also great fun!”

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