12th April 2016
Posted by Michael Bush

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As a Digital Marketing Consultant, when talking to potential clients, I frequently hear ‘we have always done it this way, and it works for us.’ Yes, if it works for you, carry on, as the saying goes ‘don’t fix it if it’s not broken, right. When it comes to Marketing and growing the business, it’s not all about what you do, it’s more about what you don’t do which could be very detrimental to business growth. There are many successful businesses that got comfortable and was naive, thinking that they were invincible, now not being in business today just shows how looking for new innovative ways to generate business is imperative. For Example, the recent story with Nokia not doing anything wrong, but letting their competitors get ahead of them can also have a negative impact. If you look back the 90s, you couldn’t turn a corner without seeing a Nokia phone.

As time is changing all the time, the way people shop, search, find what they’re looking for also changes too. So, as a business owner, you need to make sure that you’re one step ahead of them so they can find you. Something that worked 5years ago may not work now, likewise, something that works now may not work in 5years time. There are a lot of jobs that didn’t exist 10 years ago, but do now, and that is due to the fact that how people purchase goods and services. When I was growing up, when we needed food in the house, we’d have to go to the store, I know, actually leave the house. Nowadays, I don’t even have to leave my seat to get them shelves stocked up.

Digital Marketing is the way forward. Yes, I may be biased towards Digital Marketing, but there are a lot of reasons as to why. With more and more searches occurring on major search engines, you need to make sure you can be found. It’s all well and good having a pretty website, but pointless if people can’t find it. It would be like having a nice shop, selling what customers need and placing it in a middle of field, it will get no visitors.

Digital Marketing can be expensive, if not done correctly. Here at Climb Online, we have the experience and expertise to give you a ROI each month through optimising and being a great addition to your business. We are confident that’ll we’ll increase visibility of your site. Not just visits, but relevant traffic that will turn into business. Through strategic planning and optimising, we will make a task that every business hates, and make you love it through the ROI that will be returned from it.

If you wish to be the benchmark for your industry, then don’t be the person that doesn’t look at change because what you’re doing now works for you. Get in touch with a Climb Online agent to discuss the best Digital Marketing strategy for you. 0203 225 5891 or [email protected]

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