10th May 2017
Posted by Sophia Evans

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Snapchat is the image messaging social platform which allows you to send both images and video to friends and fans (snaps). Since its launch 5 years ago Snapchat has progressed significantly through its updates introducing geo filters, lenses, face-swap and more. It’s become the chosen social platform for Generation Z and therefore is arguably the future of advertising and digital marketing.

Their new update though is one of the biggest changes to the platform since the launch - introducing “limitless” snaps, snaps that have no time constraints. “[We’re] adding a new setting to the timer: infinity!”  Snapchat said on their blog, this will allow users to send videos and photos that will appear for an unlimited amount of time, or as long as the receiver wants to view them for. They have also introduced a “magic eraser” tool that will allow users to remove objects from photos, just like Photoshop would allow you to do.  

“We’ve all felt the frustration of not being able to fully enjoy a Snap – even after replaying it – and we wanted to give you the option of allowing the recipient to enjoy your Snap as long as they’d like. After your friend finishes viewing the Snap and taps to close it, it will delete as usual.” Snapchat said.

“These changes allow us to continue evolving the Snapchat service and provide a foundation for introducing even more creative tools for making fun Snaps! We hope you enjoy it!”

Snapchat is continuing to add features every couple of months to step up after the launch of Instagram stories and we don’t think they will be stopping anytime soon.  

Is Snapchat a part of your marketing strategy? Contact us today for more information on Snapchat as part of your overall digital marketing mix: [email protected]

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