This week Mark will be speaking at Belfast’s leading business and technology event, Digital DNA.
Taking place on Wednesday 8th June, Digital DNA aims to provide businesses with the skills, knowledge and understanding to implement digital technology into their day-to-day operations.
In attending the event, Mark will joining a panel discussion on the balance between retaining existing followers, whilst ensuring you innovate to get the most from new customers – where he will provide insight into the importance of digital marketing for consumer engagement and customer retention.
Mark confirmed: “I am really looking forward to Digital DNA and feel honoured to be part of the panel discussion. Digital technology is becoming an increasing part of both daily life and business operations – demonstrated by the fact 50% of people access information only by their mobile devices.”
“During the panel discussion I will be highlighting the importance of mobile devices for customer engagement and retention – particularly when it comes to digital advertising and wider marketing campaigns.”
Mark will be joined by Ryan Owens from Google, Mandy Gilbert of Creative Niche, Zack Nelson of ‘Jerry Rigs everything’ and Nicola McCarthy PR for Manchester City Football Club on the panel – with the discussion commencing at 1pm on the Helix stage.
To find out more about Digital DNA please visit: www.digitaldna.org.uk/keynote-panel