Digital Marketing

How does Google’s update affect YOU and your PPC campaign?

23rd February 2016

For Twitter users amongst us you may have even noticed that ‘SERPs’ trended on the social media platform for a good number of hours - with an army of marketing professionals, AdWords users and businesses tweeting about how this change will impact both PPC and SEO moving forwards. ...

Digital Marketing

AMP Mobile Pages - What is it? Does Your Website Need It?

22nd February 2016

Browsing the web on a mobile device has become the norm in today’s society. More and more of us  every day are picking up our smartphones to find information rather than logging onto a computer.  As a result of this we saw surges in mobile websites, then responsive websites to fit all screen sizes  and the next link in the chain is Accelerated Mobile Pages (AMP). ...

Tracking Conversions: Digital Should be Simpler

17th February 2016

Being able to track Digital Marketing activity using tools such as Google Analytics is one of the major benefits of using Digital Media over Traditional Media. However it is not as easy as it seems as most web analytics platforms only attribute conversions on a last click basis, including Google Analytics (by default). ...

In-House or Agency – Why Choose?

15th February 2016

I often come up against resistance from companies who either do not see the value or fear partnering with a digital agency would undermine their existing marketing team. ...

Search Engine Optimisation

Understanding Robots.txt - The Common Mistakes

18th January 2016

The robots.txt file is a powerful file and can cause devastation for SEO if it is incorrectly setup. It is essentially a file that is used to tell web robots how to interact with your website. ...

Bing Now Powers AOL search

15th January 2016

If the re wasn’t already a reason to trial Bing ads, the recent inclusion of providing search results to AOL worldwide should cement this decision. ...

How will social media shape up in 2016 for business?

12th January 2016

Long gone are the days of social media being used solely to keep in touch with friends and family. Facebook, Instagram and Pinterest opened their doors to commercialisation in 2015 more so than ever with the introduction of c arousel product ads, sponsored ads from IG and even ‘buy now’ buttons on Pinterest; traditionally a virtual mood board to hoard ideas! ...

Looking to switch your digital agency? Here’s how.

17th December 2015

Today, I'm here to talk to you about so mething that isn't discussed as often as it ought to be by digital marketing agencies: how you can actually switch from one agency to another. ...

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